USER EXPERIENCE STRATEGY & ART DIRECTION
Project: A professional website
My Role: UX Strategy, Art Direction
I worked on the website design and presentation deck for this fledgling company.
We had a blank slate for this project, with very little guidance from the client at the onset, so my designer and I had fun coming up with design ideas in the first round.
Because of the nature of the business, we had to keep things relatively subdued in terms of the color palette, menus, information architecture, etc. to convey a businesslike, polished image.
Project: A professional website
My Role: UX Strategy, Art Direction
I worked on the website design and presentation deck for this fledgling company.
We had a blank slate for this project, with very little guidance from the client at the onset, so my designer and I had fun coming up with design ideas in the first round.
Because of the nature of the business, we had to keep things relatively subdued in terms of the color palette, menus, information architecture, etc. to convey a businesslike, polished image.